Stefano
I grew up in both Germany and Italy, and I didn’t have as many toys as other kids around me. Despite that, I can barely remember the few toys I did have. Instead, I have much clearer memories of the people and moments of my childhood: like playing the game Sorry! with my great-grandmother, or the old Italian man who sold ice cream in the piazza, who always had my favorite flavor: lemon. Moments like these are the true gifts of our childhoods.
As a student at the University of Cambridge, studying Technology Policy, I realized that although parents do need digital technologies, above all children need parents who can help them create analogue play moments. That’s why Eliana and I created Bababoo and friends®: to provide intuitive and creative play partners for parents and children. For time together, lasts forever!
Eliana
I grew up in Uruguay. My parents had the philosophy to give my siblings and me rather few but high quality toys. That’s why we took very good care of them and even my children play with some of them today. We always made up stories related to the toys. Today, when I see all the kids playing, in my imagination, I see a photo album with all the wonderful moments me and my friends had together.
After graduating from studying industrial design in Montevideo, Uruguay, I went to Germany. For more than 20 years I have been designing toys for children. It had always been my dream to create my own very special brand of toys that combine playing and reading and inspire children’s imagination to live out great stories. I didn’t just want to create toys, but rather ‘play experiences’. That’s how the early play-concept ‘PlayTales®’ was born. It conveys an educational meaning through Bababoo and his friends. It is an invitation for children and parents to dive together into the fantasy world of Bababoo and his friends, and create lasting memories. For a time together that lasts forever!
Bringing stories to life
Our Toys
All Toys
12+ months
18+ months
24+ months
Best Friend Lolo Plush Toy
$27.99
From 12 months
Lolo is a true friend to love. With his big elephant ears, he is a particularly good listener, never reveals a secret, and gives comfort when there is a particularly great need for cuddling. As a plush figure, he is a faithful companion in everyday life, just like in the play stories.
Safe for kids 0+ years
Embordered eyes
Double layer fabric for additional durability
Premium plush filling for extra soft and cuddly feel
Made with a variety of materials and colors to engage your little one’s senses
Includes a fabric picture book to encourage storytelling
Conveys a sense of closeness to provide comfort and emotional support
Encourages imaginative roleplay and storytelling
Best Friend Yuki Plush Toy
$27.99
From 12 months
Yuki loves to play. And not only in his tree house. Whether in the children's room at home or on the road - as a soft plush figure, he is always available for playful adventures and shared reading time.
Safe for kids 0+ years
Embordered eyes
Double layer fabric for additional durability
Premium plush filling for extra soft and cuddly feel
Made with a variety of materials and colors to engage your little one’s senses
Includes a fabric picture book to encourage storytelling
Conveys a sense of closeness to provide comfort and emotional support
Encourages imaginative roleplay and storytelling
Best Friend Pippa Plush Toy
$27.99
From 12 months
Pippa is constantly practicing new magic tricks that don't always work out. Her friends always provide support because she often makes mistakes. And as a plush companion, she is also always on hand for precious cuddles.
Safe for kids 0+ years
Embordered eyes
Double layer fabric for additional durability
Premium plush filling for extra soft and cuddly feel
Made with a variety of materials and colors to engage your little one’s senses
Includes a fabric picture book to encourage storytelling
Conveys a sense of closeness to provide comfort and emotional support
Encourages imaginative roleplay and storytelling
Best Friend Wilma Plush Toy
$27.99
From 12 months
Unfortunately, Wilma injured her fin so she can no longer swim. To make sure she feels at home wherever she goes, her friends gave her a hat in the shape of a house! She is especially happy to make new friends and to be taken on new adventures, even on land!
Safe for kids 0+ years
Embordered eyes
Double layer fabric for additional durability
Premium plush filling for extra soft and cuddly feel
Made with a variety of materials and colors to engage your little one’s senses
Includes a fabric picture book to encourage storytelling
Conveys a sense of closeness to provide comfort and emotional support
Encourages imaginative roleplay and storytelling
Whale Wilma Pull Along Toy
$32.99
From 12 months
With Wilma as a companion, your toddler will be drawn into every adventure! Our Whale "Wilma Pull Along" is a creative and exquisite take on an iconic children's learning toy. For sustainable and long-lasting stimulation of all sense: Whether crawling on the floor or taking their first steps, Whale Wilma is always there.
Movable details, elements, and a bell encourage discovery, touch, and exploration.
Dexterity and motor skills such as pulling, pushing, and grasping are encouraged in a playful way.
Lolo's Boat Bead Maze
$27.50
From 12 months
Will everything on the boat stay in balance during the rough seas? Only then will the friends end up eating Lolo's delicious cake instead of holding Yuki's lifebuoy in the water! The award-winning, wooden Lolo's Boat Bead Maze is a motor skills game that promotes creativity as well as coordination skills. The rounded hull not only teaches children about balance, it also provides an additional challenge while children move the wooden elements across the track.
Threading the beads along the maze is great training for skilled fingers.
If the boat starts bobbing, little bells ring in the bilge.
The division of the pearls allows many different combinations, both at the ends and in the middle part of the loops.
"Hi There! Let’s all be Friends!" Board Book
$8.99
From 12 months
Hi There! Little lion Bababoo is waving and all his friends are there too. Fairy bunny Pippa is cheerfully waggling her ears, Wilma whale is splashing with her flippers, little monkey Yuki is swinging his legs, and elephant Lolo is trumpeting with his trunk. They all want to be your friends. Isn’t that wonderful?
Invites active participation
Enhances language development
Helps teach social behavior
Have lots of fun with this interactive fingerplay book, with holes you can stick your fingers through. For children from 12 months.
Tree House Discovery Game Puzzle
$21.99
From 12 months
The 6-piece Tree House Discovery Puzzle shows charming illustrations by our friends.
Reveals many small details of the tree house as soon as the parts are removed.
Excellent way to develop fine motor skills in young children.
Sharpens awareness of the relationship between individual parts and the whole.
Puzzles are fun, develop problem-solving skills and boost children's self-confidence.
"Wilma the Whale Loves Her Bath" Board Book
$9.99
From 18 months
Little Whale Wilma Valenta loves water! Whether it’s a shower straight from an elephant’s trunk, a dip in a lake, or the open ocean … Oh, how Wilma misses the open ocean! That’s why little Lion Bababoo, Elephant Lolo and her other friends are planning a trip for her … It’s going to be the most wonderful day by the seaside!
Character bookTo be read to children from 18 months.
Bababoo and friends Play Figures
$16.50
From 18 months
Our charming wooden play figures are the perfect addition to our books and play stories. Children can act out the stories or let their imaginations run wild with their favorite characters. Bababoo and friends® can be physically brought on countless adventures anywhere.
Lovingly designed illustrations on the front and back.
With Wilma's cart nothing gets in the way of any adventure!
Ideal size and shape for children's hands.
If the two parts of the box are placed one inside the other, an illustrated playground is created for the figures. Thereby allowing kids to take their favorite characters with them on infinite excursions and play opportunities!
"Bababoo Looks For His Teddy Bear" Board Book
$9.99
From 18 months
Bababoo has lost his teddy bear! He’s searched high and low, in his playroom and in the garden, but he can’t find his favorite toy anywhere. Bababoo misses Teddy so much; he’s the perfect partner in hide and seek, or for going on lovely picnics with. Even spaghetti taste better when Teddy is there by his side. But just as Bababoo prepares to go to bed, there’s a surprise waiting for him…
Character bookTo be read to children from 18 months.
"Little Bunny Pippa Gets Dressed All By Herself" Board Book
$9.99
From 18 months
Pippa Pippolina is so excited for visitors today! But first she has to get up and get dressed, so she can play with the little Lion Bababoo, Elephant Lolo and all her other friends. Rain boots and a raincoat make splashing in puddles so much fun. And then? There’ll be a delicious breakfast for all to share!
Character bookTo be read to children from 18 months.
Tree House Play World
$54.99
From 24 months
Monkey Yuki and his friends enjoy spending time in their Tree House and often visitors from afar pass by. The set includes 31 pieces and provides a whole range of fun activities for little adventurers! Explorers who desire a “set of wheels” can also enjoy a road trip though the Tree House World with Bababoo and his friends! This wonderful Play World was artistically designed to spark your explorer’s creativity while enhancing their concentration, hand-eye coordination, and spatial understanding.
Start of the new fantastic Play World "Adventures with Bababoo and friends"
Packaging with play function, Banderole to color and big Adventure Poster
The rails are compatible with other popular brands
Includes an entertaining PlayTales™ story card with play stimulations for more play fun.Warning! Not suitable for children under 18 months. Long cord. Strangulation hazard.
"We're Starting Off On Our Adventures!" Board Book
$9.99
From 24 months
We're Starting Off On Our Adventures!" is an exciting and instructive story for children and their parents.
Through the eyes of Bababoo and friends, this book helps children learn to be courageous, overcome fears, make friends, and support one another in solving problems.
Carefully responds to the needs and dreams of children.
In conjunction with the Bababoo and friends® educational toys, this book enables children and parents to experience a shared, interactive and playful engagement that no digital device or toy alone could ever offer this age group.
Wonder Tree Shape Sorting Clock
$32.99
From 24 months
While playing hide and seek on the flower meadow, Bababoo and Pippa come across a wondrous tree that effortlessly teaches you how to solve a mess of numbers correctly. The unique Bababoo and friends® sorting and learning clock teaches children much more than just reading the time.
The number blocks with their different shapes and colors enable the child to play, sort and recognize relationships.
Develops logical thinking and hand-eye coordination.
Sorting each individual block of numbers into the appropriate form gives the child a great sense of achievement!
The number blocks are provided with magnets, which create another level of experience for the child.
The multifunctional sorting clock helps the child to recognize connections in order to further train their cognitive abilities. The sorting and learning clock is an ideal educational game to stimulate social interaction and to promote language skills.
Bababoo's Castle Stamp Game Puzzle
$27.50
From 24 months
In the dusty attic of the castle, the friends find a box full of costumes. Today Wilma can be queen and invite you to a big dinner! The plug-in puzzle shows the six friends of Bababoo and friends® in medieval garb. The highlight: The back of each puzzle piece works as a stamp! Together with the included ink pad, you can create your own scenarios.
Puzzles are an excellent way to develop fine motor skills in toddlers and to strengthen their awareness of the relationship between individual parts and the whole, as well as their understanding of numbers and shapes.
Various puzzle motifs consolidate the children's knowledge of factual relationships. In addition, the beautifully illustrated puzzles stimulate the children's imagination.
Puzzles are fun, develop problem-solving skills and boost children's self-confidence.
